Why Vanguard
What sets us apart
Vanguard is different from other asset management firms—by design.
In 1975, we set out to build a firm that was of the investor, by the investor, and for the investor. Fifty years later, we remain committed to working tirelessly to deliver better results not just for our clients but for all investors.
“To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.”
Vanguard’s core purpose
A mission-driven organization
From day one, we have stood for everyday investors. We offer high-quality investments, personalized financial advice, retirement tools, and relevant market insights to help them secure their futures and realize their financial dreams.
Ownership
Our mission is clear—to do what’s best for our investors. The money we manage belongs to them.
Why our ownership structure mattersInvestor outcomes
Our relentless focus on lowering the cost of investing has driven better client outcomes.
Examine our resultsEthics and integrity
We recognize that good ethics are good business, and we adhere to a simple motto: Do the right thing.
Read about our commitmentAccolades
We're not inclined to rest on our laurels, but they are helpful reminders of our clients' high expectations.
Learn moreAll investing is subject to risk, including the possible loss of the money you invest.